The Challenge
Mazars is an international audit, tax and financial advisory firm whose organic visibility was concentrated almost entirely on branded search terms. Users who already knew the Mazars name could find the site easily, but it was failing to surface for the high-intent, service-related queries prospective clients actually use when researching audit, tax or advisory providers. Relying on branded traffic alone captures existing awareness rather than generating new demand.
Our Approach
Terrier Agency combined foundational technical work with a targeted keyword strategy, addressing the root causes of the site’s limited service-query visibility rather than applying surface-level fixes.
- Ran technical SEO structural audits, identifying and resolving architecture issues that limited crawlability and indexation of key service pages
- Implemented schema markup so search engines could accurately understand the nature of Mazars’ services
- Targeted service-related keywords, mapping high-intent, non-branded terms to optimised pages across audit, tax and advisory service lines
- Optimised site mapping to ensure priority pages were surfaced, crawled and indexed efficiently
The Results
Mazars secured top 3 positions for financial advisory-related search terms, placing the firm in front of prospective clients at the moment of high commercial intent. Organic traffic increased by 46% — the compounding effect of resolved technical barriers, structured data and the right pages ranking for the right terms. The shift from branded to service-keyword visibility gave Mazars a sustainable engine for new demand, not just recognition.
