The Challenge
Gallinée is a pioneering skincare brand focused on microbiome-friendly products that support and protect the skin’s natural bacterial ecosystem. Its challenge was scaling non-brand organic traffic — reaching the shoppers searching for terms like “microbiome skincare” or “prebiotic face cream” rather than for Gallinée by name — across multiple international markets, languages and regions, while competing against established skincare brands with far larger domain authority.
Our Approach
Terrier Agency built a sustainable, long-term organic growth strategy rather than a short-term paid media tactic, grounded in authority and relevance.
- A full technical SEO audit across all international site versions
- Keyword research targeting non-brand, high-intent microbiome skincare queries
- Optimised content hubs around core product categories and skincare education
- Hreflang tags and international SEO architecture for multi-market targeting
- Topical authority built through blog content answering microbiome skincare questions
Because microbiome skincare is a relatively specialised scientific concept, educational content explaining the science behind prebiotics, probiotics and postbiotics was central to establishing the category with both users and search engines.
The Results
The programme transformed Gallinée’s non-brand organic footprint: visibility for high-intent, non-branded terms improved significantly, page-one rankings increased, and international market coverage expanded across regions. With comprehensive content hubs and a fully optimised technical foundation in place, Gallinée now reaches new audiences at the discovery stage — customers searching for solutions, not just for the brand.
