The Challenge
888 Vapour is an e-commerce vaping retailer competing in one of the most saturated sectors in UK online retail. A large number of established players fight for the same high-value product and category queries, and 888 Vapour’s organic traffic was overly reliant on brand terms — capturing users who already knew the name rather than reaching new customers at the point of discovery.
Our Approach
Terrier delivered a structured SEO consultation designed to shift the site’s organic profile from brand-dependent to genuinely acquisitive.
We audited the existing traffic profile to quantify the over-dependence on brand terms, identified non-brand search opportunities across the saturated vaping market, and implemented SEO best practices to improve visibility across commercial and category-level queries.
Crucially, the engagement was also built around knowledge transfer. The 888 Vapour team came away with an invaluable insight into best SEO practice and how to carry it out effectively — so the improvements could be maintained and built upon in-house.
The Results
Organic traffic increased by more than 80% year-over-year, with the site’s reliance on brand term traffic reduced. A greater share of visits now comes from non-brand, commercial search queries — the category and product searches that drive new customer acquisition. In a market this competitive, that shift represents a stronger, more scalable traffic base and compounding organic growth over time.
