The Challenge
888 Vapour is an e-commerce vaping retailer competing in one of the most saturated sectors in UK online retail. A large number of established players fight for the same high-value product and category queries, and 888 Vapour’s organic traffic was overly reliant on brand terms, capturing users who already knew the name rather than reaching new customers at the point of discovery.
Our Approach
Terrier delivered a structured SEO consultation designed to shift the site’s organic profile from brand-dependent to genuinely acquisitive.
- Audited the existing traffic profile to quantify the over-dependence on brand terms
- Identified non-brand search opportunities across the saturated vaping market
- Implemented SEO best practices to improve visibility across commercial and category-level queries
- Built the engagement around knowledge transfer, so the 888 Vapour team could maintain and build on the improvements in-house
Crucially, the consultation model meant 888 Vapour came away with a working understanding of SEO best practice rather than a one-off traffic bump.
The Results
Organic traffic increased by more than 80% year-over-year, and organic sales rose by 94%. The site’s reliance on brand-term traffic reduced, with a greater share of visits now coming from non-brand, commercial search queries, the category and product searches that drive new customer acquisition. Non-brand organic traffic specifically grew 111%. In a market this competitive, that shift represents a stronger, more scalable traffic base and compounding organic growth over time.
Also for 888 Vapour: influencer marketing
Terrier also ran a demographic-led influencer campaign for 888 Vapour, delivering 552 live Instagram posts, 49,000 engagements and 936,000 views from client-approved creators. Read the 888 Vapour influencer marketing case study.
