Small Business SEO

The first thing we do is establish whether the problem was visibility or conversion, because they need different work. Rankings that rise while enquiries stay flat usually mean the traffic is the wrong traffic, or the page receiving it does not answer the question that brought someone there. We report against enquiries rather than ranking positions. If the honest answer after the first audit is that search is not your constraint, we will say so rather than sell you twelve months of retainer.

We will not put a number on that before we have looked, and you should be wary of anyone who does. What we can do after the audit is show you the search demand for your services in your area, what share of it your current pages could realistically win, and what those visitors convert at on your existing site. That gives you a range built from your own numbers. It is less satisfying than a promise and it is the only version that survives contact with reality.

That happens when the targets were chosen for volume rather than intent. High volume terms with low competition and almost no advertiser interest are usually informational queries that will never convert, and they often skew heavily overseas. We check commercial intent before targeting anything, and we report sessions and enquiries by location so a skew shows up in month one rather than month nine. If a term is bringing traffic that cannot buy from you, we drop it.

Possibly, and we would rather you asked. Below roughly the entry retainer you are buying a fraction of someone’s time, and thin effort spread over twelve months tends to produce nothing. Our entry point is £1,250 a month with no minimum term and 60 days notice at any point, so you are not locking capital away during an uncertain period. If the honest answer is to wait a quarter and start properly, say so and we will pick it up then.

No, and that is one of the better reasons to do it. There is no auction and no cost per click, so a competitor cannot raise your price by outbidding you. What they can do is out publish and out earn you on links, which is slower and harder to undo in both directions. That cuts both ways. The position you build takes time to win and does not disappear the moment you stop paying, which is the opposite of how paid search behaves.

£1,250 is our published floor across every SEO tier, set out in full on our pricing page. Below that, a campaign cannot cover a proper audit, 25 optimised pages, two pieces of content and two links a month with the same team throughout. We would rather state the floor than take a smaller budget and under-deliver against it. If you want to see how that floor compares with what UK agencies typically charge, we cover it on our “how much does SEO cost in the UK” guide.

No. You can give 60 days’ notice, at any point. On-page and content changes still take time to be crawled, indexed and re-evaluated, and most movement shows in months three to six, so leaving early usually means paying for the setup and none of the payoff.

You give 60 days’ notice, at any point and we hand over everything we have built, the plan, the content and the fix lists. We would rather earn the renewal each month than lock you into a term.

The same small team works your account for the length of the contract, not a rotation into account management with no visibility of the technical work.

Then the entry tier is undersized for you, and we would recommend a larger tier rather than stretch this one past what it delivers well.

Yes. Many clients start at the entry tier to prove the work first, then move up once the priority pages are built and the reporting shows what is working.

This tier is built for a single market on a single site. If you trade in more than one country, tell us during the call and we will scope it properly rather than force-fit it.

Access to your analytics and search console, admin access to make changes (or a developer who can), and a sense of which products, services or locations matter most. Everything else is built from there.