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Annotated Video – Incredibly important that all video content is annotated – 85% of video on Facebook is played without sound. A/B Split Test – Track which content/image/copy performs better...
Many people look to optimise their Google search ranking by increasing the number of external links that go to their domain; however, what is often overlooked is the internal link...
Twitter is somewhat of an anomaly as a social network. Nearly all of the content paced on there is topical and reactive, responding to current events. This can make it...
LinkedIn is an excellent platform to market on because it is a professional network; you know that everyone there will be, in some way, receptive to B2B marketing. In addition...
With more and more brands and pages appearing on social media, there is more content available now than ever before. In principle, there is nothing wrong with this; however, the...
YouTube is an immensely powerful platform for marketing. 59% of executives prefer watching video content over text-based content and, in an average month, 3.25 billion hours of video are watched...
