Blog

The easiest way to stat to find bloggers is one of the follow three ways; simple use Google search for industry …

To find vloggers, search on YouTube for whatever type of vloggers you are searching for. The things you need to …

Ideally you should have a set of popular keywords in your mind before you even create the video but sadly …

Once the account is in place, go to the “Tools” tab and click on “Keyword Planner”. Think of any words …

Changes to the way Facebook tracks its users’ behaviour have been announced. The new tool, dubbed ‘brand awareness optimization’, will …

That interminable problem, the express desire of all content creators. How can you increase views of your video content in …

Not averse to courting controversy, the Benetton brand has been creating shocking and provocative campaigns for over 30 years. With …

Projection mapping, or the projecting of 3D moving images onto buildings or in public spaces, has been used to awe-inspiring …

A company is a living, breathing being; it constantly grows and develops. Your company is the product, and reflection, of …

Some forms of product placement are clearly more subliminal than others. A company might pay for their brand to be …

With scientific developments, such as Microsoft’s HoloLens technology, moving fast, many people believe holographic video has the power to break …

As social media, streaming TV and YouTube have created an insatiable thirst for on-demand media consumption, the ability to control …

YouTube is now the second most popular search engine in the world. The way people use the site and search …

By using this view-through tool, marketers have the capability to assess the wider influence their display ads have had and …

A recent Cisco study predicts that by 2017, video will account for 69% of all Internet traffic. Brands are realising …

But now interactive ads are getting even more personal, giving users the opportunity to star in their very own personalised …

Studies have shown that 90 percent of what we remember is based on visual content. Too many brands focus all …

Consistent content You must produce and publish content on a regular basis to be successful. One of the main ways …

Write about trending topics Whether you’re writing a long article or posting an update on your company’s page, ensure you …

If you take fashion bloggers, for example. The large majority of the blogs share very similar layouts, fonts, design elements. …

Identify the right influencers The first thing to do is identify the best influencers and reach out to them. The …

As audiences are becoming more mobile, it’s essential that businesses are hitting local consumers. Hyper-localisation offers smarter, more powerful advertising …

The Global fund & Gap When you start a partnership, you need to make sure that both brands share the …

Keyword mapping, for the uninitiated, is the process of strategically allocating keywords to specific landing pages. The idea behind this …

Marketers should look beyond the size of a following and instead focus on micro-influencers, who have a niche influence and …

First, directories are still valuable if they are actively used by customers. Directories that are well focused on specific topics …

This platform has an extensive database of 100m public places giving retailers and shop owners the chance to measure the …

Here we provide an overview of the best (free!) seeding platforms for content and explain why they’re worth it. Digg …

Here is our six-step guide for creating an effective social media strategy: Step 1: Create your social media goals Firstly, …

What exactly is a persistent ID? Whereas cookies only work effectively on desktops, persistent ID is an identifier that can track …

The most effective way that shoppable content can be used is on video. For years, video has been the most …

There is a growing concern among companies that Google is incapable of properly moderating where ads show up on the …

The increasing investments into mobile video is clearly the main driving force of the growth, as marketers and advertisers look …

Keep reading to learn about the steps to creating a successful blogger ambassador program. Identify the relevant bloggers in your …

The company’s new data features will give marketers access to metrics that measure how many people click on an ad …

So, the way we interact with our devices is transitioning away from the keyboard and the touch screen, driven by …

When Facebook bought Instagram in 2012 for 1 billion dollars, the app only had 30 million users. Now, it has …

Ad-blocking software allows users to surf the net without running into pop-up ads and banners, as it strips the webpages …

Fully complete your places listing It’s important that Google knows as much about your business as possible. That way, google …

Have a posting strategy Before you even start promoting your brand on Facebook, you should have a posting strategy in …

It gives businesses a new angle to reach their desired audience. When you watch TV with your family, you see …

What Percentage of Your Database Get’s Placed First find out what percentage of your internal database has been hired at …

Publish YouTube content consistently When building a successful YouTube channel, consistency is key. You need to create content on a …

So, here are the key ways you can get the best out of location data in your marketing campaign. Mobile …

Google Sheets  Storing information on Google sheets and docs is the easiest way to digitalise your data, as it won’t …

So, here are our best practices for growing your brand on LinkedIn: Make your company page visually appealing Having an …

Unified Facebook Presence Your brand will be able to establish a global identity with a Facebook Global Page. It combines …

Sitemap Sitemaps tell Google and other search engines about the pages on your website and their organisation. You should be …

Key benefits of Microformats There are many key advantages of microformats that make them so important, but they will benefit …

The best part of the update is that users will be able to see which groups are official and which …

Below, we’ve got 6 actionable tips that’ll help you grow your Instagram following. Outreach Building relationships with influencers is one …

Custom Audience Facebook custom audience allows you to target ads to your existing customers. You can create an email list …

Improved SEO “An indexed video stands about 50 times a greater chance of ranking on the first page of results …

Radius Targeting Radius targeting is an increasingly useful digital marketing method with constantly improving functionality. You can run campaigns using …

Sweepstakes This type of competition is very straight forward and requires minimal effort. Getting engagement on Twitter is difficult, especially …

There have never been more agencies and production companies at brand’s fingertips than there is today. These agencies and companies …

What is the GDPR exactly? As of May 2018, explicit consent will have to be given to access the information …

McDonald’s – Carrot Stick Christmas McDonald’s have moved back to basics with their Christmas advert. Its last campaign stirred up …

Retargeting It’s important to retarget across every channel available. You’re 70% more likely to convert a second-time user than a …

Because rugby and other sports get so much live coverage, it can be difficult to entice fans to buy tickets. …

It will grow your audience People love free giveaways, so they’ll be more than likely to sign up on social …

Explainer videos get you close to your audience Animated explainer videos get straight to the point, in a way that’s …

Data has been pivotal in many key improvements within email marketing, such as the development of A/B split testing and …

High engagement Video is a great tool for increasing engagement, as it’s easy to consume. It allows customers to be …

Highlighting your products Have you ever thought about getting one of your employees to show how your products are made? …

Create a variety of content types For long-term B2B marketing success, you must mix up your content. Try infographics, short …

What are Amazon ads? There have been major advancements in Amazon’s ad platform. Now it’s much easier to bid on …

The Island In the sci-fi action film, The Island, Michael Bay uses product placement excessively.  There are shots of X-box, …

Creating recipes using your products can show just how versatile your snack products are. It’s a great way of making …

Keywords It’s important that you align your content development with viewer searches. There are tools that can help you find …

Page speed Page speed is one of the most important factors in user experience. There’s no getting around it: you …

Know your platforms If you want to market to millennials, it’s imperative that your business utilises every platform. Millennials are …

For brands that are serious about boosting their performance, it is imperative that they benchmark themselves against the competition. The …

Specificity With such a limited amount of characters, you don’t have enough space to be descriptive for description’s sake (see: …

Optimise your title tag to boost CTR The title tag is the most important part of a webpage. It helps …

Analytics enables you to measure your social media performance. You can keep up to date with things like comments, retweets, …

Include as few fields as possible on forms Always ask for as little information as possible in any email/sign-up forms. …

SearchWP SearchWP is an excellent plugin that improves your site’s user experience. The plugin gives visitors a search tool where …

PERSONAL PROOFREADER Search Ads 360 comes with multiple tools, including the incredibly useful copy testing tool. Think: Personal proofreader who …

This got us thinking: What Chrome plugins would we struggle to live without? Following some ‘healthy’ debate, we put together …

Company culture Posting about your company’s events, culture and staff can really enhance the way your brand is perceived, and …

Using the platform is a no-brainer for brands. Here’s five tips to keep in mind to make the most of …

Well, Bing remains the default search engine on all newer Windows OS computers, tablets and devices and, as such, is …

Here are five great tools for spying on your competition: Google Keyword Planner Google Keyword Planner is one of the …

Define your purpose Every outreach project starts with the same question: What’s our aim here? Link building? Awareness? Conversions? We …

When you are keyword mapping, you have to be flexible to what people call your product or service. Say you …

One of the key things to do in order to engage your B2B audience is to push them content they …

With multiple creatives, you can then retarget users who view the 1st creative with the 2nd, 2nd with 3rd, so …

When you think about Virtual Reality (VR), you probably think of people using a headset to either play games or …

Brands are only beginning to realise the importance of conversing with their consumers online. To give an indication of just …

YouTube, and video content as a whole, is a great way of showcasing your brand’s authenticity and personality. On all …

There is too much useless information that they do not wish to see and not enough good quality and interesting …

Optimise your business page The first thing to do to make sure that your LinkedIn marketing is as successful as …

Know your audience With other social channels, it is quite simple to identify the people you want to target. You …

Many people look to optimise their Google search ranking by increasing the number of external links that go to their …

Annotated Video – Incredibly important that all video content is annotated – 85% of video on Facebook is played without …

Put simply, the inverted pyramid is a way of structuring written, digital content that you produce. It allows you to …

Customised landing pages are nothing new to the world of PPC ads. Clicking on the sponsored search result would take …

A few years ago, the only people that marketed products on social media were celebrity demi-gods like Rihanna and the …

Screencasting You’ve heard the phrase, ‘you’ve got to learn to walk before you can run’, well this method is the …

Users want video, it’s as simple as that. It has become the format that people are used to: they prefer …

Traditional models of advertising may still have their place, but businesses no longer need to rely on a chance encounter …

Three billion. Three billion YouTube searches a month. We know what you’re thinking: That’s a lot of cat videos, right? …

It was 10:32pm on 17 July 2019. Instagram, as we knew it, would never be the same again. The rumours …

Let’s start with a basic idea: Nofollow links tell search engines to ignore a link. To put this more specifically: …

Having said that, there are very few of us out there that can say we don’t huff and sigh away …

Do keyword mapping in batches Doing fifty to one hundred at a time will create better keywords or tags than …

Create a content calendar One of the most effective ways of maintaining an uploading routine is by using a content …

While news articles may be of interest to your employees, the actual benefit to your site is almost non-existent. From …

Clean up your content One of our favourite ways to get brands ahead of the competition is to give the …

What is competitive analysis for SEO?  SEO competitor analysis is the process of analysing the links, keywords, content, and scope …

Why are internal links so valuable?  There are multiple technical benefits to internal link building, from ensuring all of your …

The easiest way to stat to find bloggers is one of the follow three ways; simple use Google search for industry …

To find vloggers, search on YouTube for whatever type of vloggers you are searching for. The things you need to …

Ideally you should have a set of popular keywords in your mind before you even create the video but sadly …

Not averse to courting controversy, the Benetton brand has been creating shocking and provocative campaigns for over 30 years. With …

Consistent content You must produce and publish content on a regular basis to be successful. One of the main ways …

Write about trending topics Whether you’re writing a long article or posting an update on your company’s page, ensure you …

If you take fashion bloggers, for example. The large majority of the blogs share very similar layouts, fonts, design elements. …

Identify the right influencers The first thing to do is identify the best influencers and reach out to them. The …

Marketers should look beyond the size of a following and instead focus on micro-influencers, who have a niche influence and …

Keep reading to learn about the steps to creating a successful blogger ambassador program. Identify the relevant bloggers in your …

The company’s new data features will give marketers access to metrics that measure how many people click on an ad …

Have a posting strategy Before you even start promoting your brand on Facebook, you should have a posting strategy in …

It gives businesses a new angle to reach their desired audience. When you watch TV with your family, you see …

Publish YouTube content consistently When building a successful YouTube channel, consistency is key. You need to create content on a …

Below, we’ve got 6 actionable tips that’ll help you grow your Instagram following. Outreach Building relationships with influencers is one …

Sweepstakes This type of competition is very straight forward and requires minimal effort. Getting engagement on Twitter is difficult, especially …

Data has been pivotal in many key improvements within email marketing, such as the development of A/B split testing and …

What are Amazon ads? There have been major advancements in Amazon’s ad platform. Now it’s much easier to bid on …

Know your platforms If you want to market to millennials, it’s imperative that your business utilises every platform. Millennials are …

Define your purpose Every outreach project starts with the same question: What’s our aim here? Link building? Awareness? Conversions? We …

When you think about Virtual Reality (VR), you probably think of people using a headset to either play games or …

Brands are only beginning to realise the importance of conversing with their consumers online. To give an indication of just …

YouTube, and video content as a whole, is a great way of showcasing your brand’s authenticity and personality. On all …

There is too much useless information that they do not wish to see and not enough good quality and interesting …

Optimise your business page The first thing to do to make sure that your LinkedIn marketing is as successful as …

Know your audience With other social channels, it is quite simple to identify the people you want to target. You …

Changes to the way Facebook tracks its users’ behaviour have been announced. The new tool, dubbed ‘brand awareness optimization’, will …

That interminable problem, the express desire of all content creators. How can you increase views of your video content in …

Some forms of product placement are clearly more subliminal than others. A company might pay for their brand to be …

With scientific developments, such as Microsoft’s HoloLens technology, moving fast, many people believe holographic video has the power to break …

As social media, streaming TV and YouTube have created an insatiable thirst for on-demand media consumption, the ability to control …

YouTube is now the second most popular search engine in the world. The way people use the site and search …

First, directories are still valuable if they are actively used by customers. Directories that are well focused on specific topics …

The most effective way that shoppable content can be used is on video. For years, video has been the most …

When Facebook bought Instagram in 2012 for 1 billion dollars, the app only had 30 million users. Now, it has …

Google Sheets  Storing information on Google sheets and docs is the easiest way to digitalise your data, as it won’t …

So, here are our best practices for growing your brand on LinkedIn: Make your company page visually appealing Having an …

What is the GDPR exactly? As of May 2018, explicit consent will have to be given to access the information …

McDonald’s – Carrot Stick Christmas McDonald’s have moved back to basics with their Christmas advert. Its last campaign stirred up …

It will grow your audience People love free giveaways, so they’ll be more than likely to sign up on social …

The Island In the sci-fi action film, The Island, Michael Bay uses product placement excessively.  There are shots of X-box, …

Creating recipes using your products can show just how versatile your snack products are. It’s a great way of making …

Analytics enables you to measure your social media performance. You can keep up to date with things like comments, retweets, …

SearchWP SearchWP is an excellent plugin that improves your site’s user experience. The plugin gives visitors a search tool where …

PERSONAL PROOFREADER Search Ads 360 comes with multiple tools, including the incredibly useful copy testing tool. Think: Personal proofreader who …

Well, Bing remains the default search engine on all newer Windows OS computers, tablets and devices and, as such, is …

Annotated Video – Incredibly important that all video content is annotated – 85% of video on Facebook is played without …

Put simply, the inverted pyramid is a way of structuring written, digital content that you produce. It allows you to …

Traditional models of advertising may still have their place, but businesses no longer need to rely on a chance encounter …

Three billion. Three billion YouTube searches a month. We know what you’re thinking: That’s a lot of cat videos, right? …

It was 10:32pm on 17 July 2019. Instagram, as we knew it, would never be the same again. The rumours …

Having said that, there are very few of us out there that can say we don’t huff and sigh away …

The Global fund & Gap When you start a partnership, you need to make sure that both brands share the …

Customised landing pages are nothing new to the world of PPC ads. Clicking on the sponsored search result would take …

Let’s start with a basic idea: Nofollow links tell search engines to ignore a link. To put this more specifically: …

Why are internal links so valuable?  There are multiple technical benefits to internal link building, from ensuring all of your …

By using this view-through tool, marketers have the capability to assess the wider influence their display ads have had and …

But now interactive ads are getting even more personal, giving users the opportunity to star in their very own personalised …

As audiences are becoming more mobile, it’s essential that businesses are hitting local consumers. Hyper-localisation offers smarter, more powerful advertising …

Here we provide an overview of the best (free!) seeding platforms for content and explain why they’re worth it. Digg …

There is a growing concern among companies that Google is incapable of properly moderating where ads show up on the …

The increasing investments into mobile video is clearly the main driving force of the growth, as marketers and advertisers look …

Ad-blocking software allows users to surf the net without running into pop-up ads and banners, as it strips the webpages …

Unified Facebook Presence Your brand will be able to establish a global identity with a Facebook Global Page. It combines …

The best part of the update is that users will be able to see which groups are official and which …

Improved SEO “An indexed video stands about 50 times a greater chance of ranking on the first page of results …

Retargeting It’s important to retarget across every channel available. You’re 70% more likely to convert a second-time user than a …

High engagement Video is a great tool for increasing engagement, as it’s easy to consume. It allows customers to be …

Highlighting your products Have you ever thought about getting one of your employees to show how your products are made? …

Keywords It’s important that you align your content development with viewer searches. There are tools that can help you find …

For brands that are serious about boosting their performance, it is imperative that they benchmark themselves against the competition. The …

This got us thinking: What Chrome plugins would we struggle to live without? Following some ‘healthy’ debate, we put together …

Company culture Posting about your company’s events, culture and staff can really enhance the way your brand is perceived, and …

Using the platform is a no-brainer for brands. Here’s five tips to keep in mind to make the most of …

With multiple creatives, you can then retarget users who view the 1st creative with the 2nd, 2nd with 3rd, so …

A few years ago, the only people that marketed products on social media were celebrity demi-gods like Rihanna and the …

Users want video, it’s as simple as that. It has become the format that people are used to: they prefer …

Do keyword mapping in batches Doing fifty to one hundred at a time will create better keywords or tags than …

Create a content calendar One of the most effective ways of maintaining an uploading routine is by using a content …

While news articles may be of interest to your employees, the actual benefit to your site is almost non-existent. From …

Clean up your content One of our favourite ways to get brands ahead of the competition is to give the …

A company is a living, breathing being; it constantly grows and develops. Your company is the product, and reflection, of …

Here is our six-step guide for creating an effective social media strategy: Step 1: Create your social media goals Firstly, …

Fully complete your places listing It’s important that Google knows as much about your business as possible. That way, google …

What Percentage of Your Database Get’s Placed First find out what percentage of your internal database has been hired at …

So, here are the key ways you can get the best out of location data in your marketing campaign. Mobile …

Custom Audience Facebook custom audience allows you to target ads to your existing customers. You can create an email list …

Create a variety of content types For long-term B2B marketing success, you must mix up your content. Try infographics, short …

Page speed Page speed is one of the most important factors in user experience. There’s no getting around it: you …

Optimise your title tag to boost CTR The title tag is the most important part of a webpage. It helps …

Here are five great tools for spying on your competition: Google Keyword Planner Google Keyword Planner is one of the …

One of the key things to do in order to engage your B2B audience is to push them content they …

Many people look to optimise their Google search ranking by increasing the number of external links that go to their …

Screencasting You’ve heard the phrase, ‘you’ve got to learn to walk before you can run’, well this method is the …

What is competitive analysis for SEO?  SEO competitor analysis is the process of analysing the links, keywords, content, and scope …

Once the account is in place, go to the “Tools” tab and click on “Keyword Planner”. Think of any words …

Projection mapping, or the projecting of 3D moving images onto buildings or in public spaces, has been used to awe-inspiring …

A recent Cisco study predicts that by 2017, video will account for 69% of all Internet traffic. Brands are realising …

Studies have shown that 90 percent of what we remember is based on visual content. Too many brands focus all …

Keyword mapping, for the uninitiated, is the process of strategically allocating keywords to specific landing pages. The idea behind this …

This platform has an extensive database of 100m public places giving retailers and shop owners the chance to measure the …

What exactly is a persistent ID? Whereas cookies only work effectively on desktops, persistent ID is an identifier that can track …

So, the way we interact with our devices is transitioning away from the keyboard and the touch screen, driven by …

Sitemap Sitemaps tell Google and other search engines about the pages on your website and their organisation. You should be …

Key benefits of Microformats There are many key advantages of microformats that make them so important, but they will benefit …

Radius Targeting Radius targeting is an increasingly useful digital marketing method with constantly improving functionality. You can run campaigns using …

There have never been more agencies and production companies at brand’s fingertips than there is today. These agencies and companies …

Because rugby and other sports get so much live coverage, it can be difficult to entice fans to buy tickets. …

Explainer videos get you close to your audience Animated explainer videos get straight to the point, in a way that’s …

Specificity With such a limited amount of characters, you don’t have enough space to be descriptive for description’s sake (see: …

Include as few fields as possible on forms Always ask for as little information as possible in any email/sign-up forms. …

When you are keyword mapping, you have to be flexible to what people call your product or service. Say you …