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The services behind the writing: SEO, GEO and influencer marketing.

Our editorial policy

Named authors. Every post is written by someone on the team and carries their name and role — usually Fionn Murphy or Patrick Macnamara. No house byline, no ghost-written guest filler, no author invented to fill a schema field.

Review dates. Posts show when they were published and, where it matters, when they were last reviewed. Search and AI advice ages quickly; we would rather correct an old post in place than leave stale guidance standing under a fresh date.

First-hand data. If we quote a result, it comes from work we did, and it links to the case study that publishes the number. We do not repeat statistics we cannot trace to a primary source, and we do not round a client’s figure up to make a point.

When we use AI, and when we do not. We use language models for research, outlining and editing, the same way we use them on client accounts. We do not publish generated copy as a finished article: everything here is written and checked by the named author, who is accountable for it.

Corrections. If something here is wrong, tell us and we will fix the post and say what changed. Get in touch.