Blog

Put simply, the inverted pyramid is a way of structuring written, digital content that you produce. It allows you to …

Annotated Video – Incredibly important that all video content is annotated – 85% of video on Facebook is played without …

Many people look to optimise their Google search ranking by increasing the number of external links that go to their …

Know your audience With other social channels, it is quite simple to identify the people you want to target. You …

Optimise your business page The first thing to do to make sure that your LinkedIn marketing is as successful as …

There is too much useless information that they do not wish to see and not enough good quality and interesting …

YouTube, and video content as a whole, is a great way of showcasing your brand’s authenticity and personality. On all …

Brands are only beginning to realise the importance of conversing with their consumers online. To give an indication of just …

When you think about Virtual Reality (VR), you probably think of people using a headset to either play games or …

With multiple creatives, you can then retarget users who view the 1st creative with the 2nd, 2nd with 3rd, so …

One of the key things to do in order to engage your B2B audience is to push them content they …

When you are keyword mapping, you have to be flexible to what people call your product or service. Say you …

Define your purpose Every outreach project starts with the same question: What’s our aim here? Link building? Awareness? Conversions? We …

Here are five great tools for spying on your competition: Google Keyword Planner Google Keyword Planner is one of the …

Well, Bing remains the default search engine on all newer Windows OS computers, tablets and devices and, as such, is …