Influencer Marketing

Influencer marketing posts drawn from campaigns we have run across gifting, paid collaborations, UGC and long-term ambassador programmes. We cover the unglamorous parts most guides skip: how to brief creators so the content is usable, what usage rights genuinely cost, how to read an engagement rate that has been inflated, when nano and micro creators beat a single big name, and how to report on a campaign in terms a finance director will accept. The examples come from real client work, so the volumes and rates quoted are ones we have actually paid and delivered against. Whether you are running your first gifting round or rebuilding a programme that has stopped performing, start here — and see our influencer marketing services if you would like us to run it. Every post is bylined by whoever ran the work, and rate figures are marked with the period they come from, because creator pricing moves quickly and a two-year-old number quoted as current does more harm than no number at all.

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