How Gaming Influencers Are Changing the Marketing Landscape
The world of gaming has exploded beyond the confines of the living room, creating a massive and highly engaged audience …
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Latest News & Insights
Expert insights on SEO, GEO, and influencer marketing to help your brand grow.
The Impact of TikTok on Automotive Brands
In recent years, TikTok has rapidly evolved from a trending social media platform to a major player in the digital …
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Harnessing the Power of Influencers for Charity Campaigns
In today’s digital age, influencers hold significant sway over public opinion and behavior. Their ability to engage with large, diverse …
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Fashion Brands Winning on TikTok: Strategies and Examples
TikTok has rapidly become a powerhouse platform for fashion brands, offering unprecedented opportunities to engage with a younger audience and …
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When Two Brands Work Together Nothing is Impossible
Brand collaboration is a marketing strategy where two brands partner to create a campaign, product, or experience that benefits both parties.
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The Importance of Recipes for Food Brands
Recipe marketing for food brands is a content strategy where brands create and publish recipes featuring their products to drive engagement, increase…
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Keep Your Enemies Close: How to Conduct SEO Competitor Analysis
What Is SEO Competitor Analysis? SEO competitor analysis is the process of analysing the links, keywords, content, and scope of your competitors…
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TRIPLE H: Where Do Hero, Hub and Hygiene Content Sit Within the Consumer Cycle?
Hero, hub and hygiene content strategy is a YouTube-originated framework that divides video content into three distinct types based on audience intent…
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You Reap What You Sow: Examining Seeding Platforms
Seeding platforms are free content distribution tools that help marketers amplify reach by placing content in front of engaged, interest-driven audiences.
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Unveiling Tomorrow’s SEO: Trends and Insights for the Future
SEO Trends and Insights for the Future SEO trends are reshaping how modern companies attract and retain online audiences.
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Grey Area: Voice Recognition Marketing
Voice Recognition Marketing: What Brands Need to Know Voice recognition marketing is the practice of adapting SEO strategy and content to the…
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Measure Up: The Importance of Benchmarking
What Is Benchmarking in Digital Marketing? Benchmarking is the process of measuring your business's digital performance against competitors to identify strengths, weaknesses,…
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SEO
Technical fixes, content that ranks, link building that survives an audit, local and ecommerce search.
GEO
Getting named and cited when ChatGPT, Perplexity and AI Overviews answer your buyers’ questions.
Influencer marketing
Gifting, paid collaborations, UGC and ambassador programmes, from campaigns we have run.
Social media
Organic social platform by platform, and how creator content is repurposed on owned channels.
Content marketing
Research, briefing, structure, refreshing what has decayed, and deciding what not to publish.
The services behind the writing: SEO, GEO and influencer marketing.
Our editorial policy
Named authors. Every post is written by someone on the team and carries their name and role — usually Fionn Murphy or Patrick Macnamara. No house byline, no ghost-written guest filler, no author invented to fill a schema field.
Review dates. Posts show when they were published and, where it matters, when they were last reviewed. Search and AI advice ages quickly; we would rather correct an old post in place than leave stale guidance standing under a fresh date.
First-hand data. If we quote a result, it comes from work we did, and it links to the case study that publishes the number. We do not repeat statistics we cannot trace to a primary source, and we do not round a client’s figure up to make a point.
When we use AI, and when we do not. We use language models for research, outlining and editing, the same way we use them on client accounts. We do not publish generated copy as a finished article: everything here is written and checked by the named author, who is accountable for it.
Corrections. If something here is wrong, tell us and we will fix the post and say what changed. Get in touch.