The Inverted Pyramid: How to Master Digital Content Writing
The Inverted Pyramid: How to Master Digital Content Writing The inverted pyramid is a content structure that prioritises the most important information…
Read Article →
Latest News & Insights
Expert insights on SEO, GEO, and influencer marketing to help your brand grow.
Leveraging Podcasts for Effective Marketing
Leveraging Podcasts for Effective Marketing Podcast marketing is a strategy that uses audio content to build brand authority, engage target audiences, and…
Read Article →
Marketing in the Metaverse: Opportunities and Challenges
Marketing in the metaverse is the practice of promoting brands inside persistent, immersive virtual and augmented reality environments where users interact as…
Read Article →
A Cultural Reset: How TikTok Changed the Music Landscape
How TikTok Changed the Music Landscape TikTok is a short-form video platform that has fundamentally reshaped the music industry by turning unknown…
Read Article →
The Future of Live Shopping: Trends and Strategies
The Future of Live Shopping: Trends and Strategies Live shopping is a real-time retail format that combines live video broadcasting with instant…
Read Article →
Overcoming Common Challenges in Influencer Marketing
Overcoming Common Challenges in Influencer Marketing Influencer marketing is a digital strategy that enables brands to reach target audiences through authentic, creator-led…
Read Article →
Building Long-Lasting Influencer Relationships
One-off campaigns drive short-term results. Long-term influencer relationships create genuine brand advocates.
Read Article →
Why Nano Influencers Deliver the Best Results
Bigger isn't always better. Nano influencers often deliver the highest engagement rates and most authentic connections.
Read Article →
How to Build an Influencer Marketing Strategy
An influencer marketing strategy is a structured plan for partnering with content creators to promote your brand, drive awareness, and generate measurable…
Read Article →
Blogger Outreach: How to Find and Contact Bloggers
Blogger Outreach: How to Find and Contact Bloggers Blogger outreach is the process of identifying relevant bloggers and vloggers in your niche,…
Read Article →
Infographics vs Blog Posts
What Are Infographics vs Blog Posts in Content Marketing? Infographics vs blog posts is a content marketing comparison that evaluates two distinct…
Read Article →By topic
SEO
Technical fixes, content that ranks, link building that survives an audit, local and ecommerce search.
GEO
Getting named and cited when ChatGPT, Perplexity and AI Overviews answer your buyers’ questions.
Influencer marketing
Gifting, paid collaborations, UGC and ambassador programmes, from campaigns we have run.
Social media
Organic social platform by platform, and how creator content is repurposed on owned channels.
Content marketing
Research, briefing, structure, refreshing what has decayed, and deciding what not to publish.
The services behind the writing: SEO, GEO and influencer marketing.
Our editorial policy
Named authors. Every post is written by someone on the team and carries their name and role — usually Fionn Murphy or Patrick Macnamara. No house byline, no ghost-written guest filler, no author invented to fill a schema field.
Review dates. Posts show when they were published and, where it matters, when they were last reviewed. Search and AI advice ages quickly; we would rather correct an old post in place than leave stale guidance standing under a fresh date.
First-hand data. If we quote a result, it comes from work we did, and it links to the case study that publishes the number. We do not repeat statistics we cannot trace to a primary source, and we do not round a client’s figure up to make a point.
When we use AI, and when we do not. We use language models for research, outlining and editing, the same way we use them on client accounts. We do not publish generated copy as a finished article: everything here is written and checked by the named author, who is accountable for it.
Corrections. If something here is wrong, tell us and we will fix the post and say what changed. Get in touch.