Social Media

Relatability and Relevancy Popular events such as big football matches or live festivals constantly generate copious amounts of trending topics …

Keywords First things first – find all the brands you classify as competitors. While you probably have an idea of …

Essentially, Amazon works similarly to Google AdWords and has become a search engine that has been capitalising on the advertising …

Grammarly The copywriter’s saving grace – Grammarly is ideal if you’re writing in a hurry. The plugin is able to …

Find your footing Finding where you stand and where you want to go with your brand is the vital first …

Tone of Voice Nike have mastered social media marketing through a shrewd, distinctive and classy tone of voice. Even so, …

Work in batches Rather than spending days mapping all of your keywords, it’s better to focus on around 60 – …

Develop a natural personality One of the pillars of great community management is cultivating a memorable, trustworthy and conscious personality. …

Work in batches Rather than spending days mapping all of your keywords, it’s better to focus on around 60 – …

Readability Firstly, the different components of readability all point towards the same goal; a convincing, concise and authentic style of …