How to Select the Right Influencers for Your Brand
In today’s digital marketing landscape, influencers have become invaluable assets for brands seeking to expand their reach and engage with …
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Expert insights on SEO, GEO, and influencer marketing to help your brand grow.
The Impact of Influencers on Consumer Behaviour
In the digital age, influencers have become powerful drivers of consumer behavior and purchasing decisions. With their ability to reach …
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The Importance of Diversity in Influencer Marketing
Discover Why Diversity in Influencer Marketing Matters and How to Achieve It Diversity in influencer marketing isn’t just a buzzword; …
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How to Leverage TikTok for Brand Growth: 3 Effective Strategies
Unlock the Potential of TikTok to Boost Your Brand’s Growth TikTok has taken the social media world by storm, offering …
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Harnessing the Power of LinkedIn Influencers
LinkedIn has evolved from a simple networking site to a powerful platform for business development and thought leadership. Leveraging LinkedIn …
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The Art of Influencer Storytelling in Marketing
Discover How Influencer Storytelling Can Elevate Your Brand’s Marketing Strategy In the digital age, storytelling has become a powerful tool …
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Key Metrics to Track in Influencer Marketing
Measuring the Success of Your Influencer Campaigns Influencer marketing can significantly boost brand awareness, engagement, and sales. However, to truly …
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How to Use Influencers for Event Marketing
Amplify Your Event’s Reach with Strategic Influencer Partnerships Leveraging influencers for event marketing can significantly boost your event’s visibility, attendance, …
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Celebrating LGBTQ+ Influencers: Pride Marketing Strategies
Embrace Diversity and Inclusion with Effective Pride Marketing Strategies Celebrating LGBTQ+ influencers during Pride Month and beyond is a powerful …
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Spotlight on Successful Influencer Event Campaigns
In the competitive landscape of digital marketing, influencer event campaigns have emerged as a powerful strategy for brands to enhance …
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Marketing to Gen Z: Insights and Strategies
In the rapidly evolving landscape of digital marketing, Gen Z stands out as a pivotal audience for brands seeking to …
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Why Pride Influencers Make a Dent in Marketing
In the ever-evolving landscape of digital marketing, Pride influencers have emerged as a powerful force, significantly impacting brand perception and …
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SEO
Technical fixes, content that ranks, link building that survives an audit, local and ecommerce search.
GEO
Getting named and cited when ChatGPT, Perplexity and AI Overviews answer your buyers’ questions.
Influencer marketing
Gifting, paid collaborations, UGC and ambassador programmes, from campaigns we have run.
Social media
Organic social platform by platform, and how creator content is repurposed on owned channels.
Content marketing
Research, briefing, structure, refreshing what has decayed, and deciding what not to publish.
The services behind the writing: SEO, GEO and influencer marketing.
Our editorial policy
Named authors. Every post is written by someone on the team and carries their name and role — usually Fionn Murphy or Patrick Macnamara. No house byline, no ghost-written guest filler, no author invented to fill a schema field.
Review dates. Posts show when they were published and, where it matters, when they were last reviewed. Search and AI advice ages quickly; we would rather correct an old post in place than leave stale guidance standing under a fresh date.
First-hand data. If we quote a result, it comes from work we did, and it links to the case study that publishes the number. We do not repeat statistics we cannot trace to a primary source, and we do not round a client’s figure up to make a point.
When we use AI, and when we do not. We use language models for research, outlining and editing, the same way we use them on client accounts. We do not publish generated copy as a finished article: everything here is written and checked by the named author, who is accountable for it.
Corrections. If something here is wrong, tell us and we will fix the post and say what changed. Get in touch.