AI Visibility: Does ChatGPT Recommend Your Brand?
To find out whether ChatGPT recommends your brand, ask it the questions your buyers ask, run each one several times in a fresh session, and…
GEO
GEO — generative engine optimisation — is the work of getting a brand named and cited when ChatGPT, Perplexity, Claude and Google AI Overviews answer a buyer’s question. It is a young discipline with a lot of confident nonsense around it, so these posts stick to what we can measure: fixed prompt grids run repeatedly, citation tracking across models, and the content and entity changes that actually moved a score on a client account. You will find explanations of how AI answers are assembled, what schema does and does not do for them, and honest notes on the things that made no difference at all. Where a claim comes from our own testing we say so and show the method. For the version with a team running it, see our GEO services. Everything is dated, because a post about how an assistant behaves has a shorter shelf life than a post about crawling, and we would rather you knew when a finding was made than assumed it still holds today.
GEO Audit Guide: How to Check Your Brand’s AI Visibility
What Is a GEO Audit and Why Does Your Brand Need One? A GEO audit is a structured process for measuring and improving how your brand appears in AI-generated search…
Schema Markup and AI Search: Why Structured Data Matters More Than Ever
What Is Schema Markup and Why Does It Matter for AI Search? Schema markup is a standardised vocabulary of structured data that tells AI search engines exactly what your brand…
ChatGPT vs Google: What It Means for Your Brand’s Visibility
What Is the Difference Between ChatGPT and Google for Brand Visibility? ChatGPT and Google represent two distinct search ecosystems, each requiring a different strategy to achieve brand visibility.
How to Optimise Your Brand for AI Search in 2025
What Is Generative Engine Optimisation (GEO) and Why Does It Matter? Generative Engine Optimisation (GEO) is the practice of ensuring your brand appears accurately and prominently in AI-generated search responses.
The Rise of Generative Engine Optimisation
The Rise of Digital Avatars in Social Media Marketing Digital avatars are virtual representations of individuals or characters used to build brand identity, drive engagement, and deliver immersive experiences across…
How to Optimise for AI-Powered Search
AI-powered search optimization is the practice of structuring content so that AI search systems (including ChatGPT, Perplexity, and Google AI Overviews) cite your pages directly in generated responses.
What is GEO and Why Does It Matter?
Generative Engine Optimization (GEO) is the practice of structuring and writing content so that AI-powered search systems (such as ChatGPT, Google’s Search Generative Experience (SGE), and similar tools)…