Fionn Murphy

Fionn Murphy is Operations Manager at Terrier Agency. His specialism is GEO, the practice of making a brand visible inside AI answers rather than only inside the ten blue links.

Fionn covers the UK and Ireland. He works on how brands in both markets are described, cited and recommended by ChatGPT, Google AI Overviews, Gemini and Claude, and on the on site work that makes those citations possible.

His client work includes Omni, Intratone and Vinci Hair Clinic. The work on accounts like these starts with measurement. A set of real buying questions is run against each AI platform on a schedule, and the answers are recorded: whether the brand appears, what it is credited with, which sources the model quoted, and which competitors were named instead. That gives a baseline that can be moved rather than a claim that cannot be checked.

From there the work is editorial and technical. Pages are restructured so a model can lift a clean, attributable answer from them. Claims are given sources. Entity information is made consistent across the site and the places the model already trusts. Third party coverage is pursued where the models lean on it.

Alongside client work, Fionn runs operations for the agency. He builds and maintains the systems the team delivers through, integrates new platforms, and keeps reporting consistent across accounts.

He works closely with clients on measurement and reporting, and his preference is always for numbers a client can reproduce themselves.

Fionn studied Journalism and Photography at Waterford College of Further Education, and was selected from over 100,000 applicants for a Google Developers Scholarship at Udacity. He previously served as Director of the Imagine Arts Festival in Waterford.

AI search is early, and a lot of what is written about it is guesswork. Fionn’s rule on client work is that nothing is reported unless it was measured on a named platform, on a named date, against a named prompt. Where a result cannot be reproduced, it does not go in the report.