If you’re a business looking to grow fast, YouTube is one of the best platforms to get your brand out there in front of a huge audience. Video is becoming integral to any marketing strategy. However, there’s a lot of competition when it comes to ranking highly on YouTube. Below, we’re going to tell you how to get seen by the right people.
It’s important that you align your content development with viewer searches. There are tools that can help you find the exact words and phrases people use to search for videos likes yours on YouTube. Keyword Tool and Google trends are free tools that can give you insights into what search terms are being typed on YouTube. It’s best to target keywords that aren’t overly competitive, but are getting a good number of searches. Once you have identified your keywords, optimise your videos accordingly by putting the keyword in the video title and meta data.
The amount of time viewers spend watching your videos is YouTube’s top-ranking factor. Your videos will rank highly if you have strong watch times. It’s not just about clicks, but the percentage of the video that is watched. You’ll be able to see the view times in the Analytics section of YouTube account. There are a number of ways you can get people to watch more of your video. One way you can do this is by immediately grabbing people’s attention by getting straight to the point. Consider skipping intros and build interest by taking the viewer straight to the heart of the topic. Also, include video links in the description to encourage people to watch more content.
Keep it niche
Make sure all your videos have a narrow focus, as this means you can reach your target audience quicker. Keep your topic consistent across all your videos. You should switch up your style and format over time, as your videos don’t have to always look the same, but when it comes to topics, choose a niche and stick to it. That way, you can become an authority for the topic and your videos will rank well for related search terms.
Thoughtful use of tags can help users find your videos more easily. It provides a way for the platform to understand your video content, so it can be ranked appropriately. Only pick meta tags that describe your video and don’t overstuff because this can cause your content to be removed. There should be 10 or less keywords per video and never use the same keywords you used in your title and description.
Finally, if you’ve taken the time to shoot, edit and upload your video, you might as well write out an engaging description. It’s the finishing touch to any video and it’s important for getting your content to rank higher. The description shows up when a user searches for a video, so you use plenty of keywords and remember to include a link back to your site.