Angelica Rojas
Outreach Account Manager
Angelica Rojas is an Outreach Account Manager at Terrier Agency. Her specialism is influencer marketing, and she is the primary point of contact for the accounts she runs.
Angelica covers the UK and Ireland. She works with creators in both markets and to the disclosure standards that apply there, which means paid partnerships are labelled properly and the client is not left carrying the risk of an unlabelled post.
Her client work includes Instant Brands, FarmVet and Sosu Cosmetics. Those brands sell to very different people. Kitchen appliances, animal health and colour cosmetics each need a different kind of creator and a different kind of proof, and the shortlist is built from the brief rather than from a standing list.
Her work covers creator sourcing and vetting, outreach and negotiation, campaign briefing, content approvals, and performance reporting. She tracks each activation against the objective the campaign was set, and gives clients recommendations for the next round based on what the data actually showed rather than on which posts looked best.
Angelica also writes the influencer marketing content published on the Terrier Agency blog, which keeps her recommendations grounded in what is currently happening on the platforms rather than in what worked two years ago.
She works across Terrier Agency and its sister company Bark Social.
Reporting is where she spends the end of every campaign. Clients get the creators approached, the creators activated, the content produced, the engagement each piece earned and a plain read on what to repeat.
Angelica’s background is in media production. She produced and hosted at George Washington University’s TV station and radio network, then worked as a Production Assistant at Univision’s headquarters in Florida on Despierta America. She holds an MSc in Media and Communications from the London School of Economics and a BA in Political Science and Government from George Washington University.
Terrier works on a rolling basis with no minimum term and 60 days’ notice at any point, so Angelica’s accounts stay on the strength of the results rather than the contract.