Angelica

Angelica is a creative marketing professional with a background in media production and communications, bringing a unique editorial perspective to influencer campaign management.

Before joining Bark Social, Angelica developed her skills across media and broadcast — from producing and hosting at George Washington University’s TV station and radio network, to working as a Production Assistant at Univision’s headquarters in Florida, where she supported the journalists and producers of Despierta America. These experiences gave her a strong foundation in storytelling, content production, and working to tight deadlines under pressure.

At Bark Social, Angelica serves as an Account Manager and the primary point of contact for key client accounts. She builds and maintains strong client relationships, tracks and analyses campaign performance metrics, and provides data-driven recommendations for optimisation. She stays ahead of industry trends and emerging platforms to propose innovative influencer marketing strategies that keep the agency at the forefront of the field.

Angelica holds a Master of Science in Media and Communications from the London School of Economics (LSE) and a Bachelor of Arts in Political Science and Government from George Washington University. Her academic grounding in media theory and political communication gives her a distinctive analytical edge when crafting campaigns that resonate with target audiences.