FarmVet is an American veterinary pharmaceutical company specialising in products for horses and dogs, sold nationwide through its website. While its travelling store had built strong recognition on the horse show circuit, FarmVet needed to extend its reach online. Terrier Agency mapped the entire US equestrian influencer landscape through data analysis of comparable brands, then delivered tailored outreach to the creators who fit best.
From over 100 influencers contacted, 41 secured agreements — a strong conversion built on genuine brand-audience fit. The creators published 47 Instagram feed posts and 42 stories, accumulating an estimated 1.8 million+ views, 61,766 engagements, and a combined following of over 2.6 million.
The dual-format Instagram strategy put authentic product showcases in front of a highly targeted equestrian audience nationwide.
