Red Mills is a leading Irish pet supplies brand built on natural, locally sourced ingredients. While its grain-free dog food and treats were well established at home, UK audiences had limited exposure to the full range — so Terrier Agency ran a three-month influencer campaign to change that.
We reached out to over 1,000 UK dog influencers, selecting only those with a genuine interest in trialling the food rather than simply accepting gifted product. The result was authentic, dog-led content from real pet owners, with 127 pieces published across a network with a combined following of over 2 million.
The campaign put the breadth and quality of the Red Mills range in front of UK dog owners through voices they already trusted, prioritising real advocacy over paid placement.
