What Is Hyper-Localised Advertising? Hyper-localised advertising is a targeting strategy that delivers highly personalised ad messages to consumers based on their precise geographic location, behaviour, and local context.
What Are Interactive Personalised Ads? Interactive personalised ads are digital advertisements that integrate a user’s own social media data — such as profile photos, feeds, and account details — directly…
What Is a Persistent ID? A persistent ID is a cross-device identifier that tracks a person across desktops, mobile phones, tablets, and in-app environments using deterministic data.
View-Through Conversion Tracking: How Google Measures Display Ad Memorability View-through conversion tracking is a Google Ads measurement tool that records when a user sees a display ad, does not click…
Branding-Focused Watch Data Changes Facebook Ad Targeting Facebook ad targeting is changing with the introduction of brand awareness optimisation, a tool that tracks how long users watch videos, how fast…
How to Target Your Audience Down to 1km Targeting your audience down to 1km is possible using location-based marketing tools that pinpoint customers within a defined radius of any address.
Examining Foursquare’s New Location Data Tool Foursquare’s location data tool is an analytics platform that gives retailers real-world customer behaviour insights, drawing on a database of 100 million public places.
UK digital ad spend is a record-breaking market driven primarily by mobile video investment, with mobile now accounting for 38% of all digital advertising expenditure in Britain.
What Is Amazon Advertising and How Does It Work? Amazon advertising is a pay-per-click ad platform that places sponsored product listings within Amazon search results, operating similarly to Google AdWords.
The Cold Shoulder: Assessing the Growing Google Advertising Boycott The Google advertising boycott is a coordinated withdrawal of ad spend by major brands who argue that Google cannot adequately control…