PPC & Advertising

Five Tricks to Crack PPC Ads PPC ads are a compact, high-impact form of digital advertising that every brand should consider.

The Importance of Setting Up a Remarketing PPC Campaign A remarketing PPC campaign is a digital advertising strategy that targets people who have already visited your website but left without…

Video retargeting with multiple creatives is a digital advertising strategy that shows sequential video ads to users who have already engaged with your content, progressively building brand awareness and purchase…

How to Make Sure Your YouTube Ad Isn’t Skipped An unskippable YouTube ad is one that holds viewer attention long enough to deliver a brand message before the skip button…

Facebook Household Targeting: How It Works and Why It Matters for Advertisers Facebook household targeting is an advertising feature that allows brands to reach multiple members of the same household…

What Is Search Ads 360 and Why Should You Use It? Search Ads 360 is a unified search campaign management platform that allows PPC marketers to plan, execute, and optimise…

What Is a Persistent ID? A persistent ID is a cross-device identifier that tracks a person across desktops, mobile phones, tablets, and in-app environments using deterministic data.

A Report from the Frontline of Ad Blocking Ad blocking is the use of software that strips advertisements from webpages, allowing users to browse the internet without encountering pop-up ads…