Why Instagram saves are more important than ever
Saves are the new way to generate that extra slice of engagement you’ve been craving. They’re located below a post …
Social Media
Introducing: Instagram Checkout
Take Instagram as an example. Updates to how Instagram users shop on the platform have been increasing over the last …
Play the Spy: How to keep an eye on and learn from competitors
Follow everybody First things first – find all the brands you classify as competitors. While you probably have an idea …
In the Limelight: How to make the most of Facebook Live
Behind the scenes Whether you’re a chic fashion brand or simply selling soap, diving into the inner workings of your …
Why Instagram Checkout will change the platform for good
What is Shop with Creators? The new functionality enables users to shop their favourite brands through the channels of the …
Influencer marketing quick wins for FMCG companies
Invest in TikTok TikTok is currently dominating the social media space. Presently, 87% of influencers agree that TikTok generates the …
Influencer marketing in the FMCG industry – a match made in digital heaven
How does the relationship work? The FMCG industry encompasses products such as food and drink, nutrition, grooming, and personal care. They’re …
The post with the most: Top post styles to increase engagement
‘Reel’ magic Since Instagram introduced reels to compete with TikTok, it’s fair to say that they have transformed engagement levels …
Feeding the Followers: Maximise the impact of your Instagram Feed
What does the data tell us about the most engaging feeds? A fascinating recent study by Later found that carousel posts have …
Planning for perfection: The ultimate guide to social media calendars
What is a social media calendar? Simply, a social media calendar provides you with an overview of all upcoming social …