Spring Clean: How to give your socials channels a refresh
Do an audit Audits are a great way to reassess where your socials are at. Make sure you take everything …
Influencer Marketing
Why Instagram saves are more important than ever
Saves are the new way to generate that extra slice of engagement you’ve been craving. They’re located below a post …
Smooth Talker: How to form relationships with influencers
Provide value Remember – relationships with your influencers shouldn’t be a one-way street. Providing genuine value for the exposure coming …
Introducing: Instagram Checkout
Take Instagram as an example. Updates to how Instagram users shop on the platform have been increasing over the last …
Play the Spy: How to keep an eye on and learn from competitors
Follow everybody First things first – find all the brands you classify as competitors. While you probably have an idea …
In the Limelight: How to make the most of Facebook Live
Behind the scenes Whether you’re a chic fashion brand or simply selling soap, diving into the inner workings of your …
Why Instagram Checkout will change the platform for good
What is Shop with Creators? The new functionality enables users to shop their favourite brands through the channels of the …
Influencer marketing quick wins for FMCG companies
Invest in TikTok TikTok is currently dominating the social media space. Presently, 87% of influencers agree that TikTok generates the …
Influencer marketing in the FMCG industry – a match made in digital heaven
How does the relationship work? The FMCG industry encompasses products such as food and drink, nutrition, grooming, and personal care. They’re …
Reel Spy Work: Infiltrating the algorithm with Instagram Reels
Instagram reels explained Instagram Reels is a feature that you can use to create 15-second clips to share with your …