Cole & Mason is a kitchenware brand that partnered with Terrier Agency on a six-month influencer campaign in the US market, targeting the foodie and recipe creator space. The goal was to place the brand in front of highly relevant, engaged audiences while building a library of user-generated content for its own social channels.
Terrier curated a network of US-based creators aligned with the brand’s food and kitchenware identity, whose combined following exceeded 8.1 million. Over the six-month period the campaign built a total story audience of 2,689,954, generated 174,423 post views, and drove 32,331 engagements.
The sustained, niche-first approach gave Cole & Mason credible exposure in the US food community alongside high-quality content it continues to repurpose across its platforms.
