Liquid Ice is an e-liquid and vaping hardware brand that partnered with Terrier Agency to launch and grow its online store. With paid search and social advertising off-limits across the vaping industry, the brand needed a creative alternative to build awareness and drive sales from day one.
Terrier Agency built a large-scale, multi-channel outreach campaign around micro-influencers in the European vaping community. Hundreds of creators with highly engaged, niche audiences received samples from across the Liquid Ice range in exchange for authentic reviews and posts, generating content at scale and reaching a combined following of over 6.9 million.
The campaign gave Liquid Ice genuine social proof and visibility within a community-driven space where trust matters — proving that restricted industries can still launch loudly without paid media.
