Panasonic NZ is a globally recognised electronics brand launching a dedicated New Zealand Instagram presence. Terrier Agency designed a targeted one-month influencer campaign to build local awareness from scratch and showcase the breadth of Panasonic’s product range, from consumer electronics to home appliances.
The campaign activated 30 New Zealand-based creators across gaming, sport, fitness, and lifestyle niches, matching each influencer to a relevant Panasonic product. Together they produced 58 pieces of content — 16 posts and 42 stories — reaching a potential audience of over 2.2 million people and generating 395,152 impressions in a single month.
By pairing niche creators with the products their audiences care about most, the campaign gave a brand-new regional account the concentrated awareness push a global name demands.
