Influencer marketing pricing and packages
Last updated September 2026
Terrier prices influencer marketing in four bands. Management fees start from £1,100 a month excluding VAT, with no minimum term — 60 days’ notice, at any point. What moves a brand up the ladder is how many creators are in the programme, how many markets and platforms it runs across, and whether the content has to keep working after the campaign week.
How the fee works
Two things are on the invoice and they are never mixed up. The first is our management fee: the band you sit in, charged monthly. The second is creator cost — gifted product, creator fees and any paid media behind the content.
- Creator fees and media spend are passed through at cost. No mark-up, no commission, and the actual amounts are itemised on the invoice.
- The management fee covers the work, not the reach. Sourcing, vetting, negotiation, briefing, contracting, chasing, approvals, reporting and rights admin.
- Campaigns are quoted per brief. A single seeding drop and an always-on programme are different jobs; the band tells you which shape of work you are buying, the proposal tells you the number.
- Product is your cost. Gifted units, shipping and any samples come from you, and we tell you how many the plan needs before you commit.
Enterprise sits outside the bands: large rosters, global usage rights, ambassador contracts and retail-linked activations are scoped and quoted per programme rather than priced from a list.
Every influencer plan includes
- A named strategist who briefs the creators, not an account manager who forwards emails.
- Creators vetted for real audiences before a single unit is shipped.
- Usage rights agreed in writing up front, so the content you paid for is content you can use.
- Every post captured and dated, so a deleted story is still a reported one.
- Reporting against what the content earned, not against follower counts.
- No lock-in: 60 days’ notice, at any point.
What changes the price
- How many creators are in the programme. Ten creators a quarter and a standing roster are different amounts of sourcing, briefing and chasing.
- Markets and languages. Each market is a separate creator pool, a separate brief and separate rights.
- Gifted or paid. Paid creators mean negotiation, contracts and deadlines; gifting means volume and a lower hit rate.
- Whether the content has to work twice. Whitelisting, paid amplification and usage on your own channels all need rights, versions and approvals.
- Platform mix. TikTok, Instagram and YouTube have different formats, brief lengths and turnaround times.
- Approval layers. Legal or brand review cycles add time to every single piece of content, not just the first.
- Retail or event timing. A dated activation compresses the calendar, which is a cost.
What we don’t promise
Nobody can guarantee a creator’s post performs, and any agency quoting you a guaranteed engagement rate is quoting you an average they do not control. What we commit to is the creators being real, the brief being right, the content being delivered and the reporting being honest about what happened — including the campaigns that underperform.
Influencer pricing FAQs
How is influencer marketing priced?
A monthly management fee, set by the band your programme sits in and starting from £1,100 a month excluding VAT, plus creator fees and media spend passed through at cost. Product is yours to supply.
Is there a minimum term?
No. 60 days’ notice, at any point. Creator programmes do compound — the second campaign is always cheaper to run than the first, because the roster already exists.
Do you take a cut of creator fees?
No. Creator fees and media spend are passed through at cost and itemised on the invoice.
Who owns the content?
Usage rights are agreed in writing before anything is filmed, and what you can do with the content is written into the creator contract rather than assumed.
Can you run this alongside our SEO?
Yes. One contract, one invoice, one strategist as the point of contact.
What is Enterprise?
Custom pricing. Large rosters, global rights, ambassador contracts or retail-linked activations, scoped against your campaign calendar rather than a package.
Other price lists
All prices excluding VAT (20%).All prices excluding VAT — Irish VAT applies to Irish businesses, reverse charge for VAT-registered EU businesses.All prices excluding tax.