Link Building

Links are still the clearest signal Google has that other people vouch for you. They are also the part of SEO most easily faked, and the part most likely to do damage when it is. Our link building is digital PR and relationship work — earning placements on sites that have their own audiences — not buying rows on a spreadsheet.

What we actually do

Every campaign starts with a gap analysis: which domains link to the three competitors ranking above you and not to you, and which of those are realistically winnable. That produces a target list rather than a volume target, which is the difference between a campaign that moves rankings and one that only moves a report.

From there the work splits three ways. Digital PR earns coverage by giving journalists something worth writing about — original data, a survey, a timely comment from someone at your company. Guest contribution places genuinely useful writing on relevant industry sites, under a real byline. Unlinked-mention reclamation and broken-link recovery pick up the links you have already earned but never received.

What we will not do

We do not buy links from marketplaces, use private blog networks, or place content on sites that exist only to sell links. All three breach Google’s link spam policy, all three are increasingly cheap for Google to detect, and the manual action that follows is far more expensive to recover from than the rankings were worth. If an agency will not tell you which sites your links are on, that is why.

How we report it

Monthly reporting names every placement won, its referring domain metrics, the anchor text used, and the page it points at. Alongside that sits the number that matters: movement on the commercial keywords the campaign was built to shift, and the referring-domain gap against your named competitors, so you can see the position improving rather than just the link count rising.

Frequently Asked Questions

How many links will I get each month?

We do not sell a monthly link quota, because a quota is what pushes agencies toward buying. A typical campaign earns a handful of genuinely authoritative placements each month rather than dozens of weak ones, and the mix varies with what stories the campaign can generate. The target we agree is ranking movement on named keywords and closing the referring-domain gap against named competitors.

Is link building still worth it in 2026?

Yes, and it now does double duty. Links remain a core ranking signal, and the pages that AI assistants cite in their answers are drawn largely from pages that already rank well — so the authority a link campaign builds feeds directly into AI visibility as well as blue-link rankings.

Do you buy links?

No. Paid link placement breaches Google’s link spam policy and risks a manual action that can remove a site from search results entirely. Every link we build is earned through digital PR, contributed content or reclamation, and we tell you exactly where each one sits.

Can link building recover a site that has been penalised?

Partly. Recovery usually starts with a backlink audit and disavow of the toxic profile that caused the problem, then rebuilding authority with clean placements. It is slower and more expensive than doing it properly from the start, but it is routine work for us.

How long before links affect rankings?

Individual links can be crawled and counted within days, but the ranking effect of a campaign typically shows over three to six months as authority accumulates and Google re-evaluates the site. Anything promising results in weeks is describing a different, riskier method.