Link Building

Links are still the clearest signal Google has that other people vouch for you. They are also the part of SEO most easily faked, and the part most likely to do damage when it is. Our link building is digital PR and relationship work, earning placements on sites that have their own audiences, not buying rows on a spreadsheet.

What we actually do

Every campaign starts with a gap analysis: which domains link to the three competitors ranking above you and not to you, and which of those are realistically winnable. That produces a target list rather than a volume target, which is the difference between a campaign that moves rankings and one that only moves a report.

From there the work splits three ways. Digital PR earns coverage by giving journalists something worth writing about: original data, a survey, a timely comment from someone at your company. Guest contribution places genuinely useful writing on relevant industry sites, under a real byline. Unlinked-mention reclamation and broken-link recovery pick up the links you have already earned but never received.

What we will not do

We do not buy links from marketplaces, use private blog networks, or place content on sites that exist only to sell links. All three breach Google’s link spam policy, all three are increasingly cheap for Google to detect, and the manual action that follows is far more expensive to recover from than the rankings were worth. If an agency will not tell you which sites your links are on, that is why.

How we report it

Monthly reporting names every placement won, its referring domain metrics, the anchor text used, and the page it points at. Alongside that sits the number that matters: movement on the commercial keywords the campaign was built to shift, and the referring-domain gap against your named competitors, so you can see the position improving rather than just the link count rising.

Our link standards

Every link we build meets a fixed set of standards before it goes live. The site carries genuine organic traffic and topical relevance to the client’s industry. A high domain rating bought through link-farm inflation does not qualify. The placement is editorial: earned through a genuine pitch, not paid for, not swapped, not planted on a private blog network.

We report every placement with its source URL, the date it went live, and the anchor text used. Nothing is held back or bundled into a vague monthly count. If a link does not meet the standard (thin content, no organic traffic, a site that exists only to sell links) we do not use it, even if it would be quicker to hit a target that way.

These standards exist because manual actions are expensive to recover from and slow to reverse. A smaller number of links that meet the standard outperforms a larger number that do not, both for rankings and for risk.

What link building costs

We do not sell links by the piece. A per-link price tells you nothing about the quality of the site behind it, and it pushes the wrong incentive, more links, not better ones. Every campaign runs on a monthly retainer, from £1,250 a month, that covers prospecting, outreach, placement and reporting as one service.

The retainer buys time and judgment, not a quota. Some months earn two genuinely authoritative placements; other months earn six, depending on what stories the campaign can generate and which sites respond. You are paying for a team that turns down weak sites rather than one that hits a number by lowering the bar.

Agencies selling per-link pricing are usually buying placements, because that is the only way to guarantee a fixed cost per link. We do not buy links, so we cannot price them individually. The honest answer is a retainer built around outcomes, not units. Book a call and we will scope it against your market.