Claudette Salazar
Senior Influencer Account Executive
Claudette Salazar is a Senior Influencer Account Executive at Terrier Agency. Her specialism is influencer marketing, and she runs campaigns from creator selection through to final reporting.
Claudette covers the UK and Ireland. She works with creators in both markets and to the disclosure rules that apply to paid partnerships there.
Her client work includes Cole & Mason, Instant Brands and Five Guys. All three sell to households, and all three are judged on whether a creator’s audience actually buys rather than on whether the post looked good. Food and homeware campaigns live or die on the demonstration, so Claudette briefs for the product being used properly on camera rather than held up to it.
Her work covers creator sourcing and vetting, outreach and negotiation, briefing, content approvals, deliverable chasing and reporting. As a senior member of the team she also checks the shortlists and briefs that go out on other accounts before they reach a creator.
She reports on each campaign against the objective it was set, and tracks every story, post and view so a client can see what the spend returned.
Claudette works across Terrier Agency and its sister company Bark Social.
Rate negotiation is a large part of her week. Creator pricing is inconsistent and often set by nothing more than follower count, so Claudette benchmarks each quote against comparable creators before agreeing it.
Terrier works on a rolling basis with no minimum term and 60 days’ notice at any point, so the campaigns Claudette runs are judged on what they returned.