Cole & Mason is a heritage kitchenware brand celebrated for its precision-engineered salt and pepper mills. Terrier Agency developed a creator-led campaign to position Cole & Mason’s products as essential kitchen companions for home cooks and food enthusiasts across the UK.
Working with 166 food, recipe, and kitchen lifestyle creators, the campaign showcased Cole & Mason mills in real cooking scenarios — from everyday seasoning to dinner party centrepieces. The campaign delivered 14.7 million impressions and 315,000 engagements, with over 2,600 pieces of content shared across Instagram.
The combination of high-quality product placement and authentic creator storytelling drove strong brand recall and positioned Cole & Mason as a must-have for anyone serious about flavour in the kitchen.
