Derek Rothera approached Terrier as their site had become out-dated. To update their website to include all necessary functions, a complete HTML overhaul. Developer costs to even renovate a section of the site were costly. Furthermore, their site was poorly indexed and only 20 or so pages were being indexed by Google – resulting in poor search engine performance.
Instead of a HTML rebuild, Rothera’s site was moved over to the commonplace web platform WordPress. This allowed the Rothera team to easily make amends to their site, as well as adding team updates and running a blog, without the knowledge and time of a developer. In addition to this, the site’s new structure meant it was easily crawled by Google and other search engines.
Rothera’s new site was fully mobile responsive, easily updatable and correctly indexed. The site also brought Rothera’s brand up to date and modernised its digital identity, increasing new customers’ trust in the brand.
