Sarah

Sarah is an experienced outreach and influencer marketing manager with nearly eight years in the industry, leading data-driven campaigns that connect brands with the right creators across the globe.

Before moving into digital marketing, Sarah built her foundation in content and retail at Myer in Melbourne, where she progressed from Retail Operations Coordinator to Online Content and Promotions Officer. These roles gave her a sharp eye for brand positioning and a deep understanding of how content drives commercial outcomes.

Sarah joined Terrier Agency in 2018 as an Outreach Marketing Executive and quickly rose to her current role as Head of Influencer Marketing. She now oversees influencer strategy and outreach across both Terrier Agency and Bark Social, managing campaigns that span over 10,000 collaborations across 24 countries. Her work focuses on connecting brands with influencers who authentically align with their values, driving impactful campaigns that boost visibility and organic growth.

With a Bachelor’s degree in Journalism from the University of South Australia, Sarah brings a storyteller’s instinct to campaign strategy — ensuring every collaboration feels genuine and delivers measurable results. Her specialties include influencer vetting, global campaign management, content creation, and comprehensive analytical reporting.