Cobalt Recruitment

The Challenge

As a leading recruitment agency, Cobalt are at the forefront of connecting employers with their future employees on a regular basis. A main part of being able to do this successfully is getting users to their site. However, Cobalt’s conversion rate was poor yet the potential was most definitely there. Terrier was on hand to ensure that this potential was met.

• Structural audit and content audit.
• Set up Google event tracking.
• Build an attribution model.
• Set up a multitude of animations.
• Create a number of articles.

The Campaign

We began with a comprehensive structural audit and content audit of the entire site. This allowed us to identify the key areas that were holding back the site’s performance and create a prioritised action plan to address them systematically.

Google event tracking was set up across the site to ensure that every meaningful user interaction was being captured. This gave us the data we needed to understand how users were engaging with the site and where drop-offs were occurring.

With the tracking in place, we built an attribution model to accurately measure the effectiveness of each channel and touchpoint in the user journey. This allowed us to make data-driven decisions about where to focus our efforts for maximum impact.

To improve engagement and time on site, we set up a multitude of on-site video animations. These not only made the site more visually appealing but also helped communicate key messages more effectively, keeping users engaged for longer.

Finally, we created a number of articles targeting key search terms in the recruitment space. Combined with a retargeting strategy, this ensured that users who had visited the site were continually reminded of Cobalt’s services, driving them back to convert.

Keyword Rankings