The Challenge
North Side Social is a neighbourhood venue built around coffee, food and drinks, the kind of place that fills up on word of mouth. Local hospitality needs local reach, and a venue’s best advertising is a regular showing their friends what they ordered.
North Side Social partnered with Terrier Agency for a local creator campaign across TikTok and Instagram.
Our Approach
We recruited local food and lifestyle creators and briefed them to show a real visit from arrival to the last plate.
- Creators such as Georgia Meg, Betty Bucks and Gianna Blundo covered local food, coffee and things to do
- Briefs asked for the full visit, including the room, the menu and the standout dishes
- TikTok and Instagram were both used so the content reached local audiences on each platform
- Posting was spread across several weeks to keep the venue in local feeds
The posts linked from this page show the visit-led format.
The Results
Thirty-four pieces of content reached 154,327 estimated views at a 5.44% engagement rate, a high rate for a hospitality campaign and the kind of local reach that turns into bookings.
Why Local Reach Turns Into Bookings
A venue does not need national reach. It needs the people within a short drive to see a full table and a plate they want, and a 5.44% engagement rate says the content did exactly that. The 154,327 estimated views were concentrated in the venue’s own area across TikTok and Instagram, and the thirty-four posts give the venue a run of visit-led content it can reshare to keep the momentum going.
