4th and Reckless – Organic Search and Brand Awareness

Problem.

4th & Reckless was a brand new eCommerce site that had only been launched for a year. The site was performing very poorly in organic search and only ranked for brand related terms.

Solution.

Working with the internal development team, Terrier helped amend the site’s structure to be inline with best practice. Next, we looked at areas across the site where we could dramatically increase the amount of content.

Terrier set out creating new content whilst also elaborating on existing content on product pages and categories. We then looked at building authority for the site by contacting hundreds of bloggers and vloggers to review free product in return for reviews.

Results.

• Over 52% increase in traffic to the site compared to the previous year
• Over 76% increase in organic traffic
• Over 84% increase in overall revenue
• Over 600 Vlogggers and Bloggers contacted

NOT WHERE YOU WANT TO BE DIGITALLY?


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