As a leading recruitment agency, Cobalt constantly connect with potential employees and recruiting employers alike. However, the Cobalt site’s conversation rate was poor and had the potential to be far stronger. In addition, the site suffered from a low rate of organic users entering the site from any page other than the homepage. The bounce and exit rates (from organic search) were correspondingly high.
As a leading recruitment agency, Cobalt constantly connect with potential employees and recruiting employers alike. However, the Cobalt site’s conversation rate was poor and had the potential to be far stronger. In addition, the site suffered from a low rate of organic users entering the site from any page other than the homepage. The bounce and exit rates (from organic search) were correspondingly high.
The new video-based content achieved over 250,000 views. This in turn resulted in several key gains with regards to Cobalt’s site:
• Organic traffic to the site rose by 67%
• Organic traffic to the site (excl. homepage) rose by 180%
• 1000+ new followers on Facebook
