My Car Credit: Driving on-site traffic through content

Problem.

My Car Credit is an accessible car finance company at the forefront of its industry. However, their site indicated differently – it was losing traffic dramatically year-on-year and the conversion rate was quickly heading in the same direction.

Solution.

We had a complete overhaul of the site’s content, optimising existing pages and creating dozens of FAQ-related articles to inform users about the brand. This content was then used to create a series of new YouTube videos. To make all of this work count, we also increased the site’s link profile through seeded infographics to improve its authority.

Results.

Our comprehensive approach to content increased the site’s visibility in organic searches almost immediately. This drove organic traffic to the site and increased the conversion rate, making a U-turn of the consistent year-on-year decline that the site had experienced.

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