Official London Theatre – YouTube Checklist

Problem.

One thing Original London Theatre has in buckets is original content. As a team, they produce great video content with alarming frequency. On YouTube, they’re streets ahead of any other UK theatre channel. However, this content wasn’t always fully optimised or ticking every technical box.

Solution.

We set out getting every piece of content up to best practice. This task ranged from developing strong, long-term themes for videos to sit within, to implementing stronger intros and annotated end cards on their YouTube content as standard.

Results.

Put simply: The Official London Theatre channel is now a best practice YouTube channel across the board. This in itself is great, of course, but it’s also supported in the numbers: over 3.5m views a month on average, massing an average monthly watch time of 3.5 million minutes.

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