Alice Townsend

Alice Townsend is an Outreach Account Manager at Terrier Agency. Her specialism is influencer marketing. She owns campaign strategy and delivery for her accounts and is the client’s day to day contact.

Alice covers the UK and Ireland. She works with creators in both markets, on local rate expectations and to local advertising disclosure rules.

Her client work includes Motorola, Frameless and Hult Business School. A handset brand, an immersive art venue and a business school do not share an audience or a success measure. One wants product consideration, one wants ticket sales, one wants applications, and Alice sets the campaign shape around the outcome rather than around a standard package.

Her work covers creator sourcing and vetting, outreach, rate negotiation, contracting, briefing, content approval and reporting. She spends most of her effort on selection and briefing, because those are the two points where a campaign is won or lost. A well chosen creator with a clear brief needs very little management afterwards.

Alice reports on every campaign against the objective agreed at the start. Clients see the creators approached, the creators activated, the content produced and what it returned.

She works across both Terrier Agency and Bark Social accounts.

She also handles the commercial side of her accounts, agreeing usage rights and exclusivity terms up front so a client is not paying twice for content it assumed it already owned.

Alice came into marketing from live events and retail. She managed teams at the British Grand Prix and Royal Ascot and supervised retail operations at Oasis Fashion. She holds a BSc in Business, Management and Marketing from the University of Surrey, graduating with a 2:1.

Terrier works on a rolling basis with no minimum term and 60 days’ notice at any point. Alice’s accounts are renewed on what the last campaign returned.