Alice

Alice is an experienced marketing professional with a background in business management and a passion for influencer-led campaigns that deliver measurable results.

Before joining Terrier Agency, Alice honed her skills in leadership and client-facing roles across the hospitality and retail industries — managing teams at prestigious events including the British Grand Prix and Royal Ascot, and supervising retail operations at Oasis Fashion. These experiences sharpened her ability to thrive under pressure, manage diverse teams, and deliver exceptional service.

At Terrier, Alice serves as the primary point of contact for her client accounts, overseeing campaign strategy and execution across both B2B and retail sectors. She devises tailored TikTok and Instagram marketing strategies to maximise brand visibility, negotiates agreements to drive profitability, and delivers regular performance reports that keep clients informed and aligned.

Alice holds a Bachelor’s degree in Business, Management and Marketing from the University of Surrey, graduating with a 2:1. Her studies in social media marketing and community management provide a strong foundation for the data-driven, relationship-first approach she brings to every campaign.

When she’s not building client strategies, Alice is focused on identifying new opportunities for business growth and fostering the kind of strong, trusted relationships that keep clients coming back.