The Challenge
ROAR Active is an activewear and fitness brand. Activewear is bought on how it performs and how it looks in movement. The category is crowded with creators, so selection mattered more than volume.
Our Approach
We built a compact creator list weighted to fitness accounts with active, engaged audiences.
- 36 pieces of content were produced across a tightly selected creator list
- Selection prioritised creators who train on camera, so the product was shown in use
- Audience fit was confirmed before outreach
- Content was approved against brand guidelines before going live
A smaller list of genuine fitness creators produced more credible content than a broader lifestyle pool would have.
The Results
36 pieces of content reached an audience of 1,123,528 at a 3.8% engagement rate.
Why Activewear Content Has to Show Movement
Activewear is judged on fit and performance in motion, which a static product photo cannot demonstrate — the Approach section’s own solution was to weight the shortlist to creators who train on camera, so the product was shown doing what it is sold to do rather than laid flat. In a category this crowded with creators, selection carried more weight than volume: the campaign ran 36 pieces of content from a tightly selected list rather than a broad one.
What 1.1 Million Reach at 3.8% Engagement Confirms
36 pieces of content reaching an audience of 1,123,528 at a 3.8% engagement rate is an interaction figure, not a sales number — but for a category where the Approach section notes that a genuine fitness audience produces more credible content than a broader lifestyle pool, that engagement rate against a compact, purpose-selected list is evidence the smaller-and-sharper approach held up, rather than a claim about revenue the numbers on this page cannot support.
