Paladone

The Challenge

Paladone has been around since 1994 so is a relatively well established brand. Even though they are well established as a trend-based gift and merchandise company, their brand visibility was nowhere near where it should be for a brand of this calibre. Their biggest struggle of their lack of visibility was mainly with B2C audiences. With a severe lack of visibility on social media channels like YouTube and Instagram, they were missing out on quality interactions with potential customers.

• Conduct mass scale outreach.
• Create a timeline for pushing select products.
• Bulking out a trustworthy backlink profile.

The Campaign

Mass scale outreach was conducted, targeting influencers and blogs across a wide range of niches relevant to Paladone’s product lines. This included lifestyle, gaming, entertainment, and gift-focused publications and creators. The goal was to get Paladone’s products in front of as many relevant eyes as possible, driving both visibility and engagement.

A detailed timeline was created for pushing select products at key moments throughout the year. By aligning product pushes with seasonal trends, movie releases, and cultural moments, we were able to maximise the impact of each campaign and ensure that the right products were being promoted at the right time.

The importance of building and maintaining influencer relationships cannot be overstated. By nurturing these relationships over time, we were able to secure ongoing coverage and build a trustworthy backlink profile that not only improved Paladone’s SEO performance but also provided consistent brand exposure to engaged audiences across multiple platforms.

Keyword Rankings