Trunki

The Challenge

Trunki had a unique product that was struggling to gain any traction digitally, with a lack of brand visibility as well as a severe lack of traffic to the site. With Trunki finding themselves in the situation of relying on paid searches, it was now time to seek help.

• Providing optimised category texts.
• Drawing out a comprehensive content calendar for relevant written content.
• Rewriting duplicated content throughout the site.
• Extensive KW mapping.

The Campaign

Extensive keyword mapping was undertaken across the entire site to identify the most valuable terms for each product category. This provided a clear roadmap for the content strategy and ensured that every page on the site had specific, non-competing target keywords.

Optimised category texts were provided for each product category, ensuring that every category page was properly targeting its mapped keywords whilst also providing useful information for users. This was a critical step in improving the site’s organic visibility for product-based search terms.

A comprehensive content calendar was drawn out for relevant written content, ensuring a steady stream of fresh, targeted content was being published on a regular basis. This not only helped the site rank for a wider range of terms but also kept the site active in the eyes of search engines.

All of these elements circled back to the core objective of reducing reliance on paid search. By improving organic visibility through keyword mapping, optimised category content, and a consistent content calendar, Trunki was able to attract significantly more organic traffic, reducing their dependence on paid channels and improving their overall return on investment.

Keyword Rankings