London City Smiles is a great dental practice at the heart of the Islington, but its site wasn’t allowing that to be known by users. The site’s navigation was unorganised and the content was confused – this was affecting user experience and preventing people from conversions.
We conducted a complete update of the site – re-working its navigation, creating clearer drop down menu options and rewriting every treatment page. These improvements were conducted to improve the user experience and encourage conversions.
The changes we made to the London City Smiles site improved the user experience by making the site easier to navigate and the content clearer to follow. Improving these areas led to considerable gains to the site’s traffic flow:
