Paladone is the biggest brand nobody had heard of (until recently). The brand began life back in 1994 and has grown into the UK’s premier innovative, trend-based gift & merchandise company. They create some of the best gifts on the market but they struggled with advocacy, especially amongst target B2C audiences. The problem lay largely with lack of visibility the brand had on platforms such as Instagram and YouTube. Put simply: The brand had a lot of fans, they just didn’t know it yet.