Paladone is the biggest brand (until recently) nobody had heard of. They create some of the best gifts on the market but their advocacy amongst target audience was low. The problem lay largely with lack of visibility the brand had on platforms such as Instagram and YouTube.
We conducted a mass scale outreach project to raise awareness of the brand across Instagram. We sent out a selected products for each campaign within this project, encouraging Paladone’s target audience to create some authentic brand awareness. We also wanted to create some natural and trustworthy links back to the site through collaboration with YouTubers and bloggers.
We created brand awareness with an enormous number of people who otherwise may not have known about Paladone. Here’s a breakdown of the numbers:
Total Instagram collaborations: 235
Instagram audience reached: 570k
Total Instagram audience(s): 2.85m
Active engagements: 39k
Total blog collaborations: 10
Blog views reached: 11.6k
Total influencer collaborations: 249
