Sacet has an ethical approach to diamond jewellery that deserved to be in the face of consumers. However, the site wasn’t performing well in organic searches and the brand wasn’t ranking for lab-grown diamond-related terms, which is their most valuable selling point.
We wanted to make Sacet visible to their preferred audience, so we optimised the site for lab-grown diamond-related terms. This was primarily achieved through building the authority of the site – we sent products for 97 influencers to review, and added text to over 100 categories on the site.
The authority of the Sacet site has been strengthened by the links created by our social outreach and the category texts we added. This has led to two clear improvements:
