The Problem
It's just a fact: eCommerce is competitive and fast-moving.
Trying to cut through the noise online is difficult for all new brands, especially in the worlds of jewellery and fashion. The sums spent on digital marketing by the market leaders stand testament to this.
Sacet - a new ethical jewellery brand - were struggling with just that.
Striking a balance between being a jewellery brand and being an ethical, conscious brand.
Without slipping into reductive and outdated definitions of ethical... No hippy stereotypes. No hemp.
Terrier were brought in to increase awareness about the brand as efficiently as possible.
The solution
The rise of the fashion and lifestyle influencer is no secret. Bloggers, vloggers and Instagrammers alike are all well-versed in gifting, reviewing and the pursuit of paid opportunities.
More and more influencers are turning their backs on 'fast fashion', focusing instead of sustainability, slow fashion and mindful consumerism.
With this in mind, Terrier set out researching and building targeted waves to contact.
The response was excellent. Across every platform, influencers were keen to involve themselves with Sacet and bring the brand to their audiences' attentions.
The Results
Content!
50+ pieces of blog content; 30+ pieces of YouTube content; masses of complementary Instagram coverage.
Perhaps most importantly, the wide variety of different influencers talking about Sacet and championing the brand's ethical nature spoke to a wide audience.
Showcasing that designer jewellery can be ethical as well as designer.