Sons: Making a product launch count

Problem.

Sons is an exciting new brand addressing problems in men’s health that aren’t spoken about, including male hair loss. They had a great product – a tailored monthly treatment package of hair loss products deliver discreetly to your door. However, they didn’t know how to make their product have an impact in their field and be seen by their target audience.

Solution.

In order to reach Sons’ target audience, we conducted a full-scale outreach project across platforms – contacting men aged between 25-35 from a number of backgrounds and lifestyles. We offered a free Sons shampoo in return for influencer promotion to create brand loyalty and raise awareness of the brand amongst consumers.

Results.

Our outreach project proved succesful amongst Sons’ target audience, helping the brand to get the awareness it deserved following its product launch.

A total of 98 influencers have agreed so far: 84 Instragam users, 12 Bloggers and 2 Youtubers.

The brand has a potential audience of 549,551 unique followers that continues to grow.

We estimate that the brand has been seen by 102,944 users.

There has been an engagement of 3451 comments and likes.

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