We hit the ground running with content. We created category texts, integrated the blog onto the site (which was previously on a separate domain) and rewrote all the duplicate content to be completely unique. We also reworked a large amount of the keyword mapping to make sure that there was a better response to valuable search terms. As a leading recruitment agency, Cobalt constantly connect with potential employees and recruiting employers alike. However, the Cobalt site’s conversation rate was poor and had the potential to be far stronger. In addition, the site suffered from a low rate of organic users entering the site from any page other than the homepage. The bounce and exit rates (from organic search) were correspondingly high.