Trunki – Earning advocacy through outreach

Problem.

Trunki is a popular brand that deserved to have that reflected with their target audience. However, when we began working with them, their visibility on Instagram and YouTube was too low and their was no blog content from clients linking back to the site. 

Solution.

We launched a full-scale outreach project across Instagram and YouTube, as well as with bloggers. We focused in on Trunki’s main product (the Trunki itself) to get the ball rolling. Following on from some strong content collaborations with successful influencers and bloggers, we created additional outreach around other products. This also enabled us to build relationships for the circulation of vouchers, news, discounts and promotions.

Results.

We saw some incredible numbers from our outreach projects, improving Trunki’s advocacy with their target audience:

Instagram influencers: 77
Total Instagram audience reached: 980k
Total Instagram engagements: 17.5k

Bloggers: 22
Total blog views reached: 63k

YouTube influencers: 6
Total YouTube views reached: 3.5k

Total influencers worked with: 142

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