The Challenge
Flying Tiger Copenhagen is a Danish variety retailer selling design-led homeware, stationery and seasonal goods. The retailer’s appeal is discovery — customers come in to see what is new, across a range that turns over constantly. Promoting individual products misses what actually brings people through the door.
Our Approach
We ran the highest-volume campaign in this group, built around in-store discovery content.
- 160 creators were agreed, producing 303 pieces of content
- Briefs centred on in-store hauls and seasonal ranges rather than single products
- Selection covered a broad demographic to match the retailer’s wide customer base
- Content was reviewed against brand guidelines before publication
Haul and discovery content mirrors how customers actually shop the stores, which is why it outperformed product-led alternatives.
The Results
160 creators produced 303 pieces of content generating 3,731,540 views — the largest content volume across this set of campaigns.
