Influencer Marketing Agency

Creator campaigns, run end to end

We plan, cast, brief, run and report influencer campaigns for brands in the UK, Ireland and Australia. That covers gifting programmes, paid partnerships, always-on ambassador rosters and user-generated content licensed for paid media. We handle contracting, briefing, content approvals and payment, so the campaign is one line on your side rather than forty conversations.

Creator work is bought for one of two reasons: reach you cannot buy in an auction, or content you cannot shoot in a studio. We scope from which of the two you actually need, because the casting, the brief and the reporting differ.

How a campaign runs

A single campaign runs six to eight weeks from kick-off to report. The shape below is the default; always-on rosters repeat weeks three to six on a monthly cycle.

Week 1: brief and shortlist

We agree the objective, the platforms, the creator tier and the deliverables, then build a shortlist against audience overlap, engagement quality and past brand work. Every profile is checked by hand for bought followers and for conflicts with your competitors.

Week 2: casting and contracting

You approve the shortlist. We negotiate fees, usage terms and exclusivity, and issue contracts. Usage is agreed here rather than after the fact, because retro-licensing content for paid media is where budgets quietly go.

Weeks 3 and 4: briefing and production

Creators receive a brief with the message, the mandatories and the disclosure requirement, and are left to write in their own voice. Product ships. We review drafts against the brief and the advertising codes before anything is scheduled.

Weeks 5 and 6: live and amplify

Content goes live to the agreed schedule. We monitor comments and saves in the first 48 hours, because that is where a piece either travels or does not, and we flag the pieces worth putting paid budget behind while they are still fresh.

Weeks 7 and 8: report and licence

You get a report broken down by creator, platform and content type, the assets you have licensed, and a read on which casting decisions to repeat. Under-performing creators are cut from the next round; the ones who worked are the start of an ambassador roster.

What campaigns cost

Influencer retainers start from £1,100 per month, which covers strategy, casting, briefing, approvals, creator management and reporting. Creator fees and product sit on top of that and are paid at cost. We do not mark them up.

Creator fees vary by tier. Paid work with nano-influencers (1,000 to 10,000 followers) typically runs £50 to £250 per post, and micro-influencers (10,000 to 100,000) £250 to £1,000. Macro and celebrity rates are negotiated per campaign. Gifted campaigns replace the fee with product and shipping, which makes them the cheapest way to test whether creator content works for your category before committing budget.

What sits above the floor depends on how many creators, how many markets and whether you need paid usage rights. Tell us what you are launching and we will scope it.

Compliance

Every campaign we run is labelled as advertising. In the UK the CAP Code applies and the Advertising Standards Authority enforces it: any post made in return for payment, product or another incentive must be identifiable as an ad before the reader engages with it, which in practice means #ad in the visible caption rather than buried in a hashtag block or hidden behind “more”. Editorial control by the brand makes a post an ad even when nothing changed hands.

In Ireland the equivalent is the ASAI Code, which applies the same disclosure principle to Irish-facing content. In Australia the AiMCO Influencer Marketing Code of Practice sets the industry standard, and the ACCC enforces the Australian Consumer Law against undisclosed advertising and misleading claims. Alcohol campaigns run under the ABAC scheme in Australia and the CAP alcohol rules in the UK.

We write disclosure into the contract and check it at draft stage. A non-compliant post is the brand’s liability as well as the creator’s, so it is cheaper to catch before it is scheduled.

Who does the work

You will know the people on your account by name. Claudette Salazar, Senior Influencer Account Executive, owns casting, negotiation and the creator relationships. She is the one talking to talent and agents day to day. Marineil Barcena, Influencer Liaison Executive, runs the schedule, the approvals and the reporting, and is your point of contact through the campaign. Sarah Sinanis, Head of Influencer Marketing, sets the approach and steps in where the campaign has to earn search and AI visibility as well as reach, so the brand mentions the work generates are pointed at pages that can hold them. The wider team is on the team page.