SEO Agency

SEO that reports revenue, not rankings

Terrier is an SEO agency working across the United Kingdom, Australia and Ireland. We build organic search programmes for brands that need search to produce revenue, applications or bookings, not a longer keyword list. Every engagement is measured against commercial outcomes you already track, and every plan includes generative engine optimisation as standard.

The discipline is the same in each market; the search results are not. A UK campaign competes against national publishers and comparison sites. An Australian one competes in a shallower index where a strong page moves quickly. An Irish one has to separate genuine local demand from the UK results Google serves into Ireland by default. See the pages for Australia and Ireland.

How we work: the first 90 days

Month 1: audit and the keyword and entity map

We crawl the site, review Search Console and analytics history, and establish what is indexable, what is duplicated and where crawl budget is lost. Alongside that we build the keyword map (the commercial terms worth owning, each matched to the page that should own it) and the entity map of products, locations and topics your brand must be associated with before an assistant will name you.

Months 2 and 3: architecture, on-page and schema

We fix what is holding the site back before adding anything to it: URL and internal-link architecture, so authority reaches the pages that sell; on-page work against the keyword map, in priority order; and schema hygiene where it genuinely applies. Migrations, redirect maps and index bloat are handled here too. By the end of month three the site is able to rank for what you have asked of it.

Months 4 to 6: content hubs, earned links and AI-citation tracking

Content is built in hubs rather than isolated posts, so a cluster of related pages supports one commercial page instead of competing with it. Authority comes from earned links and digital PR, placements on sites with their own audiences, never bought rows on a spreadsheet. Throughout, we re-test your prompt set to track which AI answers now cite you, because the pages assistants quote are largely the pages that already rank.

Proof

• Theatre Tokens: a 64% increase in revenue from organic search.
• 888 Vapour: a 94% increase in organic sales in a saturated ecommerce market.
• Cobalt: a 50% increase in applications, and first place for “civil engineering jobs”.
• Mazars: top three positions for financial advisory terms and 46% organic traffic growth.
• London City Smiles: number one for “dentist in Islington”.
• Koyo Loans: a top three ranking for “loans”, a term with a 95% difficulty score.

The full set is on the case studies page.

What SEO costs

SEO retainers start from £1,250 a month excluding VAT. There is no minimum term: you can give 60 days’ notice, at any point. GEO is included in every plan at no extra cost. We do not treat AI visibility as an upsell, because the technical and authority work that earns citations is the same work that earns rankings.

There is no minimum term, 60 days’ notice, at any point. We ask for the time the work honestly needs rather than a contract that locks you in: technical fixes are re-crawled in weeks, but content and links take a quarter or more to compound, so the first three months are the setup and the value shows after that.

Who does the work

Patrick Macnamara founded Terrier in 2015 and leads the SEO practice. Strategy, the keyword and entity map and the monthly reporting are reviewed by Patrick on every account, so the person who sold you the plan is the one accountable for it. His background is on his profile, and the rest of the team is on the team page. You will know who works on your account by name.